“For Mayra Rodriguez Valladares, managing consultant at MRV Associates, the collection and exploitation of data is a major strength for BigTech. “They know how to collect data, they know how to parse it, they know how to differentiate between good data and bad data. That data has unbelievable value.
“These companies know exactly what we like, don’t like, what we buy, what our health condition is, what our political views are, and how we’re connected to other people. They are in a much better position than the banks when it comes to targeting and selling financial products. They know if we have kids or not, so know what kind of insurance to offer. They know if we’re in college and need loans.”

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